Press Advertising
Most villages and counties have a local paper or newsletter and the advertising rates in these are not excessive. Local press advertising is most effective if done on a regular or contract basis and it also has the advantage that the advertisement can be stopped if you are going away or have too much work. Have a look at the attached sample ad 'Your mother in law should be hung' - this is one of the most successful newspaper ads we have run, as it combines humour with a simple message about your services. Research your area and talk to the secretary of the local art and photographic club, offer a discount to club members, they are a steady stream of framing jobs.
Letter box drops really do work and you do not need a commercial distribution company to do the drops. Employ local kids to do that for you or set aside a few hours a week and do the walking yourself.
Keep the message in the ad. simple, offer a discount, and maintain a theme in your advertising to build your brand. The more the message is repeated and seen, the more it sinks in so keep it consistent.
The don'ts in your marketing are simple - don't spend a fortune, every penny you spend needs to be covered by profitable framing jobs, so be frugal and keep it cheap and consistent.
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