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We are going to start with what "not" to do!
When people first start home based framing they usually charge "Aunty Betty" just for the materials. Aunt Betty then tells all her friends and other family members that you are framing and that the job you did for her was so "cheap". Most villages/counties/suburbs have a local paper or newsletter and the advertising rates in these are not usually excessive. Local press advertising is most effective if done on a regular or contract basis and it also has the advantage that the advertisement can be stopped if you are going away or have too much work. Research your area and talk to the secretary of the local art and photographic club, offer a discount to club members, they are a steady stream of framing jobs.
Letter box drops really do work and you do not need a commercial distribution company to do the drops. Employ local kids to do that for you or set aside a few hours a week and do the walking yourself.
Keep the message in the advert simple, offer a discount, and maintain a theme in your advertising to build your brand. The more the message is repeated and seen, the more it sinks in so keep it consistent.
The don'ts in your marketing are simple - don't spend a fortune, every penny/dollar you spend needs to be covered by profitable framing jobs, so be frugal and keep it cheap and consistent.
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